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Generative Engine Optimization
Everything you need to know about how brands appear (or don't) in ChatGPT, Perplexity, Gemini and other AI engines.
What is GEO (Generative Engine Optimization)?
How to make your brand appear in ChatGPT, Perplexity, Gemini, Claude and Copilot — and why most companies still aren't doing it.
Read article →What makes AI recommend your company (and not your competitor)
The four concrete signals that determine which company appears first in ChatGPT, Perplexity and Gemini.
Read →How to measure your AI Share of Voice: the KPI traditional SEO can't see
Google Analytics tells you how many people arrived. It doesn't tell you how many didn't arrive because AI sent them to a competitor.
Read →llms.txt: the file that speaks directly to AI
A plain-text file you can publish today to give AI models exactly the context they need to cite you correctly. Fewer than 3% of companies have one.
Read →GEO for e-commerce: how to appear when someone asks what to buy
29% of online shoppers now consult AI before making a significant purchase. Is your store in those answers?
Read →GEO for fintech: how to appear in ChatGPT when people search for financial services
In fintech, trust is everything — and AI engines measure it with specific signals most companies in the sector don't have.
Read →GEO for B2B SaaS: how to appear in ChatGPT when a buyer searches for your software category
The B2B buyer journey now starts with a question to AI. If your SaaS doesn't appear in that answer, you don't enter the evaluation process.
Read →GEO for professional services: accounting, legal and consulting firms
AI has become the new word-of-mouth — and most professional firms are completely invisible in it.
Read →GEO vs SEO: the new map of digital visibility
For 20 years, ranking on Google meant existing online. AI engines are changing that equation.
Read →5 signs your company is already losing ground in AI
Customers who chose your competitor because ChatGPT recommended them don't show up in any dashboard. These are the signals you can see.
Read →Your brand in ChatGPT: the visibility Google Analytics can't see
There are customers searching for what you offer right now — and making decisions — without any dashboard recording it.
Read →How many times does your brand show up in AI today?
In 7 business days we tell you exactly where you stand across 5 AI platforms, where your competitors are, and what to do first.
Request GEO audit →